Photo (L-R): Bill Lavage, President/CEO, Service 1st; Damien Malfara, Owner, Old Forge Brewing Company; Mark Stankiewicz, ThinkBIG® Pediatric Cancer Fund; and Carol Tevis, ThinkBIG® Pediatric Cancer Fund. Going Gold Committee members absent from photo: Andrew Fisher, Brewery Manager, Marley’s Brewery & Grille; Brady Fisher, Owner, Brendan’s Towne Tavern; Colby Wesner, Founder, ThinkBIG® Pediatric Cancer Fund; Colleen Phillips, Vice President Marketing, Service 1st; Jace Rovenolt, General Manager, Old Forge Brewing Company; Joe Santorine, Lewisburg; Kelly Knorr, Marketing & Communications Specialist, Service 1st; Kelly Miller Barrick, Lewisburg; Maria Malfara, Owner, Old Forge Brewing Company; Marguerite Santorine, Lewisburg; Mary Samar, Williamsport; Nicole Bower, Williamsport; Sara Erdley, Jackass Brewing Company; Sarah Schiro, Graphic Design & Digital Media Specialist, Service 1st; and Woody Wolfe, Director, Heart to Hand Ministries.
(Danville, PA) – During September, a number of local businesses, organizations and communities joined together to “Go Gold,” raising awareness about pediatric cancer and $6,500 to support the ThinkBIG® Pediatric Cancer Fund (ThinkBIG®). Due to the COVID-19 pandemic, the Going Gold 2020 kick-off event and fundraisers were held virtually this year.
“ThinkBIG® is again very appreciative to be the beneficiary of the Going Gold efforts this year,” said Colby Wesner, Founder, ThinkBIG® Pediatric Cancer Fund. “It was amazing to see this committee navigate these unprecedented times to still create a movement that was able to continue to bring more awareness to pediatric cancer and to help raise funds to support local families who are unfortunately battling the disease. ThinkBIG® is incredibly grateful for this support, especially during a year when it has been challenging to fundraise.”
Nearly 15,500 children in the United States are diagnosed with cancer every year. ThinkBIG® is dedicated to minimizing the stress families battling pediatric cancer experience, by providing financial support for everyday cost of living expenses and unpaid medical bills. Since 2014, this organization has allocated over $715,000 to help local families; over $190,000 in 2019 alone.
“While we look forward to the day when we can come together again in-person to help raise awareness, the support the Going Gold virtual events received was overwhelming,” said Bill Lavage, President/CEO, Service 1st. “Thank you for joining us and supporting this year’s fundraisers. Your support is making a difference and touching the lives of local families.”
In addition to an online t-shirt sale and raffle, Marley’s Brewery & Grille, Bloomsburg and Old Forge Brewing Company, Danville collaborated on this year’s Gold Dust Pale Ale, donating $1 per pint sold throughout September. Jackass Brewing Company in Lewisburg donated $1 per 16 oz. of "Isn't that Peachy" Peach & Ginger Sour to benefit ThinkBIG® as well.
In 2015, Woody Wolfe approached Old Forge Brewing Company and Service 1st Federal Credit Union and asked, “Why not go gold?” Going Gold soon grew into a month-long awareness effort. Each year, support continues to expand as additional communities and organizations join the fight against pediatric cancer.
This was the sixth consecutive year for the Going Gold initiative. To date this initiative has raised over $66,500.
For more information about Going Gold, call Service 1st Federal Credit Union at 800.562.6049.