Thinking Gold Helps Raise Over $17,800 for ThinkBIG!
Posted: November 12, 2026
(Danville, PA) – During Pediatric Cancer Awareness Month in September, several local businesses and organizations joined together to raise awareness about pediatric cancer and $17,852 to support the ThinkBIG® Pediatric Cancer Fund (ThinkBIG®).
The 2026 Central & Northeastern Pennsylvania Pediatric Cancer Awareness Committee started a month-long calendar of events with a kick-off event held at Old Forge Brewing Company in Danville on August 31, 2026 to get things started!
“Old Forge Brewing Company would like to thank everyone who has supported our initiative to raise awareness and funds benefiting those affected by pediatric cancer,” said Damien Malfara, owner, Old Forge Brewing Company. “With everything going on in the world and in our busy lives, we are profoundly touched by the support we receive each year in our small part of Central PA. Thank you to Service 1st, all of our partners, volunteers, and donors whose efforts are making a positive difference in children's lives."
Events were also held throughout the month of September at: Arrowhead Bar & Restaurant, Watsontown; Bason Coffee Roasting, Danville; Heeters, Danville; Old Forge Brewing Company, Danville; Panther Stadium, Bloomsburg; Union Cellars, Lewisburg; and Watson Inn, Watsontown.
Other organizations involved included: Geisinger, Danville; Service 1st Federal Credit Union, Danville; and Weis, Sunbury.
Since 2015, these organizations have been working together. They were first known as Going Gold and now as the Central and Northeastern Pennsylvania Pediatric Cancer Awareness Committee to raise awareness and funds.
This was the 12th consecutive year for the initiative. To date, the committee has raised over $155,000 to help ThinkBIG carry out their mission to help alleviate the financial stress of families fighting this disease.
For more information about the Central & Northeastern Pennsylvania Pediatric Cancer Awareness Committee, visit www.service1.org or call Service 1st Federal Credit Union at 800.562.6049.
Photo caption: The 2026 Central & Northeastern Pennsylvania Pediatric Cancer Awareness Committee raised awareness and over $17,800 to support ThinkBIG® Pediatric Cancer Fund.
Photo (L-R): Damien Malfara, Owner, Old Forge Brewing Company; Colleen Phillips, Vice President of Marketing, Service 1st Federal Credit Union; and Diane Dutko, Executive Director, ThinkBIG Pediatric Cancer Fund.