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Photo (l-r): Service 1st Mascot Crissie, Bucky the Bison and Service 1st President/CEO Mike Thomas.

Danville, PA] –Service 1st Federal Credit Union is proud to announce the signing of a five-year extension with Bucknell Sports Properties, which will include a Name, Image, and Likeness (NIL) sponsorship with Bucky the Bison, Bucknell University’s beloved mascot.

Through this partnership, Service 1st will continue its longstanding tradition of supporting the Bucknell community by contributing to the local culture and helping students benefit from their association with Bucky. The NIL deal will allow students serving as Bucky to receive compensation for their work at university and community events, giving them greater financial support as they pursue their education.

"We are excited to continue this agreement with Bucky the Bison and Bucknell University Athletics," said Mike Thomas, President/CEO, Service 1st. "Not only does it foster opportunities that benefit students; by working with Bucky, we have been able to raise awareness about financial literacy in a fun way that has a positive impact throughout our community.”

Click here to view signing day. 

As part of the deal, Bucky the Bison will continue to make appearances at Service 1st community events, Bucknell sporting events, and other special occasions. Service 1st is excited to see the continued growth of this partnership as it enhances school spirit and community engagement.

“We’re thrilled to continue our relationship with Service 1st and offer new opportunities for our students through this NIL agreement,” said Mike Trudnak, Bucknell Sports Properties GM “This partnership highlights our shared commitment to both Bucknell and the local community.”

This extension reaffirms Service 1st Federal Credit Union’s ongoing dedication to community involvement and the success of student-athletes through forward-thinking initiatives like NIL sponsorships.

For more information, connect with Service 1st Federal Credit Union via the chat option available at service1.org or by calling the Contact Center at 800.562.6049.

About Bucknell Sports Properties:
Bucknell Sports Properties is the multimedia rights holder for Bucknell University Athletics, managing corporate partnerships and ensuring that businesses and organizations can effectively support the university’s athletic programs and community.